Mediavine Advertising Privacy Notice v. 1.2
Mediavine works with this site to support the delivery of ads that align with your interests. It collects information about your online activities and browsing information, including websites you visit, pages you view, search terms, the apps you use, the language and device you use, location, and emails from newsletter sign ups. This information is then passed to partners to enable them to display interest based advertising to you.
This Notice is specific to Mediavine and explains how Mediavine collects, uses, shares, or sells your personal information when you visit this site or sign up for a newsletter managed by Mediavine. This website must disclose any collection, use, sharing or sale of personal data beyond the services provided by Mediavine in its own privacy notice (above) and comply with relevant privacy laws.
What personal data does Mediavine collect?
Mediavine may collect:
- IP Address (unique address that identifies your computer or phone on the internet)
- Location (country, city, state)
- Operating System (e.g., Windows or Mac)
- Device Information (hardware, platform, location and carrier data)
- Language of the Website or Browser
- Web Browser Type (e.g., Chrome, Firefox or Safari)
- Email address
When you visit this site, Mediavine uses cookies and similar technologies, such as pixels and tags, to collect your information about your behavior on this site and other websites you visit, across your devices. These tools track preferences, website visits and activities, interactions with emails and ads, and evaluate effectiveness of emails and ads and record which ads have been shown to you to enable the delivery of interest based ads on this site. To learn more, please visit https://www.allaboutcookies.org; ICO – What are cookies and similar technologies; https://learnwebanalytics.com/whats-the-difference-between-a-cookie-a-pixel-and-a-tag.
In some cases, Mediavine may manage a site’s newsletter. Mediavine collects your email directly from you through the newsletter sign up form, and will request your consent to use your email for interest based advertising. Your email will be converted into hashed format – a unique set of numbers and letters representing your email – before being sent to partners. If you no longer wish to receive this newsletter, you may unsubscribe at any time using the “Unsubscribe” button.
Does Mediavine share or sell my personal information for interest based advertising
Yes, Mediavine will use, share, license, sell or otherwise disclose your personal information to our partners to enable interest based advertising to be displayed to you on this site. Through the bidstream, an online marketplace, Mediavine shares data, such as ad location, site content, and your personal information with advertisers. Using this information, advertisers bid for ad space, and the winning bidder gets to display their ad to you on this site.
Mediavine may share your personal data with partners to create a universal (unique) identifier linked to your online behavior and preferences. This identifier is added to the bid request to improve the targeting of interest based ads. Mediavine and its partners may also combine your personal data collected from your interaction with this site with your data that they have collected from other sources to create a profile of your interests and behaviors to provide interest based advertising across your online experience, including devices, browsers, and applications. Mediavine could also license your personal data from its partners to enrich the information in its bid request to advertisers.
To learn more about Mediavine partners, visit https://www.mediavine.com/ad-partners.
How can I opt out of interest based advertising?
To opt out of interest based advertising on this site, you may take the following actions:
Cookie Consent – For EU/UK visitors
On first visit to the site, you may reject the use of cookies through the cookie consent banner, shown only where legally required. If you initially accept the use of cookies, but change your mind, you can access the banner by clicking “Update Privacy Settings” at the bottom of the home page to change your preferences at any time.
Disabling Cookies
To learn more about cookies and how to disable them for interest based advertising, visit All About Cookies. Most browsers provide options in their menu to stop accepting new cookies, alert you to new cookies, disable cookies, and clear your browser’s cache or storage. Be aware that blocking cookies may affect your site experience, and essential cookies cannot be disabled as these are necessary for the website to function.
Opting Out Using Other Tools
Use the following tools to opt out of receiving interest-based advertising:
- Digital Advertising Alliance (DAA) WebChoice Tool: https://optout.aboutads.info
- Network Advertising Initiative (NAI): https://thenai.org/opt-out
- Ad Choices (EDAA): https://www.youronlinechoices.com
- Ad Choices (DAAC): https://youradchoices.ca/en/tools
- AppChoices (Mobile Device): https://youradchoices.ca/en/tools
- Global Privacy Control (GPC): https://globalprivacycontrol.org
Opt-Out Rights in Certain US States
If you reside in certain US states, you have the right to opt out of the sale or sharing of your personal data. A “Do Not Sell or Share My Information” button can be found at the bottom of the home page, where required.
Seeing Ads After Opting Out or Disabling Ads
Disabling cookies or opting out of the sales or sharing of personal data for advertising does not mean you won’t see ads on this website. It means the ads you see will not be personalized to your online behavior and interests.
What are my data protection rights?
Under data protection laws in the EU, UK and certain US states, you may have the right to delete, access, request a copy, and correct your personal information. If you’d like to exercise these rights related to the services we provide to this website, please contact Mediavine at privacy@mediavine.com.
Will Mediavine transfer my personal data to the US?
Yes. Mediavine transfers your data to the US for processing and storage. To safeguard this transfer, Mediavine enters into agreements known as Standard Contractual Clauses with our vendors and partners to ensure your data is protected according to EU or UK privacy standards.
How does Mediavine protect my personal information?
Mediavine has implemented technical and organizational security measures appropriate to the risk to the personal data. Despite our safeguards and efforts, no internet transmission can be 100% secure.
How long does Mediavine keep my personal information?
Where Mediavine processes personal data to enable interest based advertising, we will continue to process until you ask us to stop.
How can I contact Mediavine if I have questions about this notice or its services to this website?
Please contact us at Privacy@mediavine.com, or you may write to us at: 159 W. 25th St., Suite #427, New York, NY 10001.
